This comes at a time when brands are looking towards sustainability to fight climate change. The water crisis is already upon us and by adopting the Water Sustainability Score brings transparency and accountability in the indiscriminate use of water by organisations.

This unique report card for brands talks about how water is sourced, used, wasted or recycled in the entire process of creating a product. A score between 1-100 is then given to a brand based on this. This initiative not only rates, but also helps brands with end-to-end solutions that help them offset their score and take stronger actions to become more water positive. This score is re-evaluated annually.

Much like compliance logos such as the ‘cruelty free’, ‘certified vegan’, ‘fair trade’, ‘energy rating’ and the ‘recyclable symbol’, this score can be displayed on the product, packaging and other corporate material through a unique symbol.