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Lay’s Smart Farm

PepsiCo Lay's

Unpredictable climate change has led to Indian farmers losing $5.1Bn worth of crop, since Indian agricultural practices traditionally follow predictable seasonal patterns. Tackling this requires precise monitoring of every crop, every single day. But farmlands in India are fragmented and spread over large distances of 20 kms; making every day monitoring impossible. Partnering with Cropin, an AgTech provider we created Smart Farm – a real-time monitoring system using satellite-imagery and remote-sensing to create an early warning system. These early warnings generated are simplified for farmers as colour codes and shared on their smartphones- empowering them with predictive intelligence. This helps reduce their response time and suggests strategic interventions before they face irreplaceable damage.

Awards

Cannes Lion Silver, Creative Data
Cannes Lion Silver, Creative Business Transformation
Cannes Lion Bronze, Innovation

Year

2022-2023

Lays Smart Farm