When the world’s largest democracy was at a cusp of change, many tagged the opinions of the youth of the country as mere armchair activism. Twitter firmly believes in being a megaphone to the voice of the people. So, when Twitter needed to talk to the instagram filtered Indian youth, we decided to show them the power of their voice through the cascading power of hashtag.

We told them that No Tweet is too small, when #WeTweet together, making Twitter the platform for them to go-to when they want to have conversations that could create change about issues near them.